This ad hit people hard, and honestly, I get why. When so many people are cutting back, it comes across as tone-deaf. What most people don’t realize is that holiday campaigns like this are planned months in advance. By spring, brands are already pitching Christmas because the last two months of the year can make up 30-40% of annual sales. Teams get so focused on numbers that they lose sight of the consumer sentiment when the ad finally drops. It doesn’t excuse the message, but it does explain ho

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I was SO NERVOUS about seeing this performance for the first time, but looking back I feel so proud! just goes to show how hard we can be on ourselves sometimes. this was so special and i’m so grateful I get to share it with all the people around me #thevoice #australia