Starbucks is rewriting its barista playbook to prioritize eye contact, warmer greetings, and a customer‑care script dubbed L.A.T.T.E. This hospitality push is aimed at reversing six straight quarters ...

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Here’s how a Starbucks SBUX2.70%increase; green up pointing triangle visit is supposed to go today: You walk in the door and the barista looks you in the eye, smiles and says, “Welcome to Starbucks.” ...