This rhetorical concept posits that three is the lowest number where humans begin to recognize patterns. As such, it serves as the backbone for effectively conveying ideas and stories, whether it’s as ...

Do celebrities really die in three? Actor Malcom-Jamal Warner, singer Ozzy Osbourne and professional wrestler Hulk Hogan died in late July, prompting Google search around the “rule of three” to spike.

When we visit botanical gardens or even the homes of friends who have particularly green thumbs, we might wonder what it is that works so well in their gardens that isn't working in ours. There's a ...

The term refers to the persistent notion that celebrity deaths come in threes. The “30 Rock” episode “Stone Mountain” riffs on the idea by making Tracy Jordan fear for his life after he learns two ...

Forbes contributors publish independent expert analyses and insights. Scott Hutcheson teaches leadership at Purdue University. The best leaders don’t leave influence to chance. They structure their ...

My colleague just adopted an 8-month-old puppy, and she is experiencing all that comes with introducing a new pet into the family, including establishing the rules of the house and finding harmony ...