Online game platform Roblox has announced that immersive video ads are now accessible to all advertisers, allowing them to reach audiences aged 13 and up. This follows a six-month testing period that ...

These ads blend into gameplay rather than disrupting it. Video ads with rewards: In 2025, Roblox introduced video ads for users aged 13 and above. Players can choose to watch short ads in exchange for ...

Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox's Rewarded Video and other immersive ad formats. That means ...

On the popular Roblox game Welcome to Bloxburg players can be anything they want to be. They can build and decorate their own home, customise their character with outfits, and even choose a job and ...

“By advertising on Roblox, brands can create deeper connections and engage tens of millions of Gen Z users who represent our top-spending demographic and spend millions of hours here daily connecting ...

Roblox has no trouble attracting players, but profitability is another story. With steep losses and a premium valuation, ...

Roblox previewed a new in-game advertising format at its Roblox Developers Conference (RDC). Immersive Ads, which are expected to go live next year, include the ability to build 3D portals that ...

Taking away profits from those that work the most. If you were to try and define a simple reason why Roblox is so popular, it’s because there have been creators within the platform for years who have ...

Investors eager for Roblox to tap alternative revenue streams will have to wait a little longer. CEO David Baszucki said advertising “will not be material this year” during the company’s Q1 earnings ...