IGA Worldwide made headlines in June when it announced it would be the exclusive in-game ad provider for Electronic Arts ' PlayStation 3 games. Now New York-based IGA is adding Activision to its ...

IGA's announced a two-year deal with EA to provide in-game ads for its sports and racing titles. The agreement covers EA Sports franchises Madden NFL, NBA Live, NASCAR and the NHL series, as well as ...

Gift 5 articles to anyone you choose each month when you subscribe. As Metcash's $1 billion takeover bid for rival grocery wholesaler Foodland Associated drags into its sixth month, the ...

Tuesday 17th June/...Integrating dynamic advertisements into videogame environments provides brands a measured lift in overall consumer awareness and opinion of the products they are exposed to during ...

IGA Worldwide, a New York-based provider of advertising that appears within video games, has raised $25 million from a collection of venture capital, private equity and large media firms. The ...

In-game advertising network IGA Worldwide has upgraded its ad-serving platform to support ads in flash-based games and also offer new tracking and targeting controls. With the revamp, IGA will be able ...

In-game ad firm IGA Worldwide announced today that it landed one of the biggest fish in the online gaming pond, signing an exclusive agreement with Valve to provide dynamic advertising to the ...

In-game advertising network IGA has announced an exclusive agreement with casual gaming company Artix to supply its titles Adventure Quest, Dragon Fable and Battalion Minigames with advertising. Artix ...

We may earn a commission from links on this page. As alluded to earlier, Sony Computer Entertainment America and Sony Computer Entertainment Europe have officially announced their in-game advertising ...

Fighting Games Premier fighting game tournament Evo has a new co-owner, but Sony's continuing to invest alongside Saudi Arabia's tourism project and WWE's parent company PlayStation Sony was so ...