Including the ability to sell them within a custom experience, which can earn them more money. Including the ability to sell them within a custom experience, which can earn them more money. is a ...

Roblox announced on Thursday that creators can now sell physical merchandise directly within their experiences and games on the platform with the launch of new Commerce APIs. The offering provides ...

Roblox will roll out paid videogames on its platform and allow developers to sell physical merchandise through their created games. The move is a minor departure from Roblox's successful and ...

E.l.f. has become the first beauty brand to test real-world commerce in the Roblox virtual world, via the platform’s collaboration with Wa l mart. E.l.f. has created a virtual kiosk within its E.l.f.

As Roblox looks to tie its platform to revenue opportunities, the company has partnered with Shopify as its first commerce integration partner, the two companies announced Friday. A pilot program will ...

Brands keep betting on Roblox. New York City-based E.l.f. Cosmetics announced it will test real-world commerce on the video game platform Roblox, becoming the first beauty brand to do so. Products, ...

Roblox is launching a rewarded video ads product that will be available through a new programmatic partnership with Google’s advertising solutions, as well as a direct buy option. Per the gaming ...